Informal Affair

My latest work

In 2014, London witnessed the emergence of a captivating temporary store for Informal Affairs, a pioneering unisex shirt brand. Defined by wooden slats that curated the space and modulated natural light, this intimate setting showcased the brand's boundary-blurring collection, inviting customers into a world of effortless sophistication and self-expression.

In the heart of London, in 2014, a captivating temporary store emerged, designed to showcase the avant-garde world of Informal Affairs, a cutting-edge unisex shirt brand. Nestled amidst the bustling streets of the city, this pop-up space served as a beacon of style and innovation, inviting passersby to immerse themselves in a world where fashion knows no boundaries.

Upon entering the store, visitors were greeted by a striking series of wooden slats that defined the space, creating an atmosphere of warmth and sophistication. These slats not only added a touch of architectural interest to the store but also served a practical purpose, allowing customers to seamlessly navigate through the curated collection of unisex shirts.

The cleverly designed partitions between the slats served a dual function, not only providing visual interest but also modulating the amount of natural light that filtered into the space. This interplay of light and shadow added depth and dimension to the store, creating an ambiance that was both inviting and dynamic.

Despite its modest size, the temporary store exuded a sense of intimacy and exclusivity, drawing customers in with its curated selection of unisex shirts that blurred the lines between masculine and feminine aesthetics. Each garment was meticulously displayed, inviting customers to explore and discover the unique designs and impeccable craftsmanship that defined the Informal Affairs brand.

As visitors perused the racks and shelves, they were transported to a world where style knew no bounds and self-expression reigned supreme. From classic button-downs to avant-garde silhouettes, the collection offered something for every taste and occasion, embodying the brand's ethos of effortless sophistication and individuality.

But beyond its role as a mere retail space, the temporary store served as a hub of creativity and inspiration, fostering connections and conversations among like-minded individuals who shared a passion for fashion and design. It was a place where ideas were exchanged, friendships forged, and memories made, leaving a lasting impression on all who crossed its threshold.

Though its time may have been fleeting, the impact of the Informal Affairs temporary store lingered long after its doors closed. It was more than just a place to shop; it was a testament to the power of design to transform spaces and elevate experiences, leaving an indelible mark on the fabric of London's vibrant fashion scene.